Enterprise stakeholders often complaint about user adoption for CRM applications. There are many scenarios where a CRM application is built but the usage/adoption is nil. This can be due to many reasons: Application is built in a silo. End user feedback is not incorporated Poor data quality– At the time
On a CRM implementation, if you are asked to make a presentation on Salesforce Shield- Platform Encryption features then this can be it. Salesforce Shield has three pillars- Platform Encryption, Event Monitoring and Field Audit Trail. This blog deals with Platform Encryption. Key Points- Agenda Activation of Shield Key Management
This writeup will deal with customer definition process on greenfield CRM implementations. Future state customer definition is one of the foundational pillars of CRM transformation programs. Customer definition is a very broad and multi-dimensional exercise. Customer definition can happen at multiple levels in an enterprise and at each level it
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