We are all living in the shadow of COVID-19 (coronavirus). This outbreak of this virus will have direct and indirect effect on our jobs, careers and the way we work. Here are some thoughts, opinions and recommendations based on my experience in the CRM market for the last 15 years.
Tag: CRM application
Maintaining the integrity of a project team’s roles and responsibilities is most important for a CRM implementation. If not paid attention to, this becomes a major risk on implementations and that is why I am writing about this here. Integrity is often compromised due to mismanagement of resources and as
Enterprise stakeholders often complaint about user adoption for CRM applications. There are many scenarios where a CRM application is built but the usage/adoption is nil. This can be due to many reasons: Application is built in a silo. End user feedback is not incorporated Poor data quality– At the time
This writeup will deal with customer definition process on greenfield CRM implementations. Future state customer definition is one of the foundational pillars of CRM transformation programs. Customer definition is a very broad and multi-dimensional exercise. Customer definition can happen at multiple levels in an enterprise and at each level it